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Rihanna - Take A Bow
Music video by Rihanna performing Take A Bow. YouTube view counts pre-VEVO: 66288884. (C) 2008 The Island Def Jam Music Group.
P!nk - Just Give Me A Reason (Official Lyric Video)
The Truth About Love available on iTunes NOW http://smarturl.it/tal Music video by P!nk performing Just Give Me A Reason. (C) 2012 RCA Records, a division of...
Katy Perry - The One That Got Away
Sometimes you promise someone forever but it doesn't work out that way. Watch Katy Perry and Diego Luna star in the sixth chapter of the "Teenage Dream" stor...
Steve Jobs vs Bill Gates. Epic Rap Battles of History Season 2.
Download This Song: http://bit.ly/KzLBGB Click to Tweet this Vid-ee-oh! http://bit.ly/Nt9lg8 Hi. My name is Nice Peter, and this is EpicLLOYD, and this is th...
MACKLEMORE & RYAN LEWIS - CAN'T HOLD US FEAT. RAY DALTON (OFFICIAL MUSIC VIDEO)
Macklemore & Ryan Lewis present the official music video for Can't Hold Us feat. Ray Dalton. Can't Hold Us on iTunes: https://itunes.apple.com/us/album/cant-...
Draw My Life- Jenna Marbles
This video accidentally turned out kind of sad, ME SO SOWWY IT NOT POSED TO BE SAD WHO WANTS HUGS AND COOKIES? Also, FYI for anyone attempting this, it takes...
F*@#ing Ben Affleck
Jimmy reveals that he is f*@#ing Ben Affleck.
Draw My Life - Ryan Higa
So i was pretty hesitant to make this video... but after all of your request, here is my Draw My Life video! Check out my 2nd Channel for more vlogs: http://...
Key & Peele: Substitute Teacher
A substitute teacher from the inner city refuses to be messed with while taking attendance.
Jack Sparrow (feat. Michael Bolton)
Buy at iTunes: http://goo.gl/zv4o9. New album on sale now! http://turtleneckandchain.com.
Master Chief vs Leonidas. Epic Rap Battles of History Season 2.
download this song: http://bit.ly/ERB17 click to tweet this vid-ee-oh! http://clicktotweet.com/vCJ_8 This. Is. Merchandise: http://bit.ly/ERBMerch Hi. My nam...
Rihanna - Disturbia
Music video by Rihanna performing Disturbia. YouTube view counts pre-VEVO: 48070735. (C) 2008 The Island Def Jam Music Group.
Rihanna - Where Have You Been
Buy on iTunes: http://www.Smarturl.it/TTT Amazon: http://idj.to/svJVGM Music video by Rihanna performing Where Have You Been. ©: The Island Def Jam Music Group.
blekko.com
blekko
Blekko Screenshot.png
Blekko home page
URL www.blekko.com
Type of site Search engine
Available language(s) English
Launched November 1, 2010
Alexa rank negative increase 1,172 (April 2013)[1]
Current status Active

Blekko, trademarked as blekko (lowercase),[2] is a company that provides a web search engine with the stated goal of providing better search results than those offered by Google Search, with results gathered from a set of 3 billion trusted webpages and excluded from such sites as content farms. The company's site, launched to the public on November 1, 2010, uses slashtags to provide results for common searches. Blekko also offers a downloadable search bar.

Contents

History [edit]

The company was co-founded in 2007 by Rich Skrenta, who had created Newhoo, which was acquired by Netscape and renamed as the Open Directory Project.[3] Skrenta "is still remembered most for unleashing the Elk Cloner virus on the world."[4] Blekko has raised $24 million in venture capital from such individuals as Netscape founder Marc Andreessen and Ron Conway, as well as from U.S. Venture Partners and CMEA Capital.[5] The company's goal was to be able to provide useful search results without the extraneous links often provided by Google. Individuals who enter searches for such frequently searched categories as cars, finance, health and hotels will receive results prescreened by Blekko editors who will use what The New York Times described as "Wikipedia-style policing" to weed out pages created by content farms and focus on results from professionals.[6] Use of slashtags will restrict the set of search results to those matching the specified characteristic and a slashtag will be automatically added for search categories with prescreened results.[7] Queries related to personal health are limited to a prescreened list of 76 sites that Blekko editors have determined to be trustworthy, excluding many sites that rank highly in Google searches.[3] As of Blekko's launch date, its 8,000 beta editors had developed 3,000 slashtags corresponding to the site's most frequent searches.[7] The company hopes to use editors to develop prepared lists of the 50 sites that best match its 100,000 most frequent search targets.[3] Additional tools allow users to see the IP address that a website is running on and let registered users label a site as spam.[8]

At the time, Blekko announced plans to earn revenue by selling ads based on slashtags and search results. The company also planned to provide data on its algorithm for ranking search results, including details for inbound links to specific sites.[6]

As part of a permanent post[9] in Blekkos help section is the following "Web search bill of rights":

  1. Search shall be open
  2. Search results shall involve people
  3. Ranking data shall not be kept secret
  4. Web data shall be readily available
  5. There is no one-size-fits-all for search
  6. Advanced search shall be accessible
  7. Search engine tools shall be open to all
  8. Search and community go hand-in-hand
  9. Spam does not belong in search results
  10. Privacy of searchers shall not be violated

One writer referred to it as "what we assume is a poke at Google."[10][11]

In 2011, Blekko announced blocking "content farmy sites", to reduce spam, in line with its bill of rights.[12]

In May 2012, Mozilla announced an "instant search" browser plugin for Firefox designed to cache repetitive search requests, in partnership with Blekko.[13]

In August 2012, Blekko put all its SEO statistics behind a paywall,[14] despite previously declaring that "ranking data shall not be kept secret"[11] in its bill of rights.[14]

Slashtags [edit]

Blekko uses an initiative called slashtags,[2] consisting of a text tag preceded by a "/" slash character, to allow ease of searching and categorise searches. System and pre-defined slashtags allow users to start searching right away. Users can create slashtags after signup, to perform custom sorted searches and to reduce spam.

Features [edit]

The following features are available to all users:

Toolbar [edit]

Blekko offers a downloadable browser toolbar or search bar which changes default search and home page URLs of the user's web browsers.[15]

Reception [edit]

In 2010, John Dvorak described the site as adding "so much weird dimensionality" to search, and recommended it as "the best out-of-the-chute new engine I've seen in the last 10 years".[8] In Matthew Rogers' review of the site, he found it "slow and cumbersome", and stated that he did not understand the necessity or utility for slashtags.[16] In his PCMag.com review, Jeffrey L. Wilson expressed approval of some search results, but criticized the site's social features which "bog down the search experience."[17]

References [edit]

  1. ^ "Blekko.com Site Info". Alexa Internet. Retrieved 2013-04-22. 
  2. ^ a b "About". blekko.com. Retrieved 2011-12-18. 
  3. ^ a b c Efrati, Amir. "Start-Up Aims at Google: Blekko.com Taps Users to Narrow Results, Avoid Spam Sites", The Wall Street Journal, November 1, 2010. Accessed October 31, 2010.
  4. ^ "Prank starts 25 years of computer security woes". CTV.ca. Associated Press. August 31, 2007. 
  5. ^ Wollman, Dana (2010-11-02). "Blekko launches human-driven search engine". News & Record. Associated Press. Retrieved 2010-11-03. 
  6. ^ a b Miller, Claire Cain. "A New Search Engine, Where Less Is More", The New York Times, October 31, 2010. Accessed October 31, 2010.
  7. ^ a b Van Grove, Jennifer. "Alternative search engine Blekko launches", CNN, November 1, 2010. Accessed November 1, 2010.
  8. ^ a b Dvorak, John C. "Blekko: The Newest Search Engine", PC Magazine, November 1, 2010. Accessed November 1, 2010.
  9. ^ http://help.blekko.com/index.php/what-is-blekko/
  10. ^ Hales, Paul (November 1, 2010). "New Search Engine Takes a Shot at Google". Thinq. 
  11. ^ a b Jeffries, Adrianne (February 1, 2011). "Upstart Search Engine Blekko Blocks Demand Media and Other "Content Farms"". New York Observer. 
  12. ^ Schonfeld, Erick (January 31, 2011). "Blekko Bans Content Farms Like Demand Media's eHow From Its Search Results". TechCrunch. 
  13. ^ Rosenblatt, Seth (May 22, 2012). "Firefox flirts with Blekko for 'instant' search". CNET.com. 
  14. ^ a b c Keays, Roger (August 14, 2012). "Blekko Paywall Their /SEO Secrets". SunburntSEO.com. Retrieved August 15, 2012. 
  15. ^ Watson, Cheralyn (January 12, 2012). "How do I remove blekko as my homepage and default search engine in Internet Explorer (IE)?". help.blekko.com. Retrieved April 10, 2012. 
  16. ^ Rogers, Matthew (November 1, 2010). "Blekko, the "Slashtag" search engine is slow, cumbersome, and just plain broken". DownloadSquad.switched.com. 
  17. ^ Wilson, Jeffrey L. (November 3, 2010). "Blekko". PCMag.com. 

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