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China Mobile Limited

Type	Public
Traded as	SEHK: 0941 NYSE: CHL
Industry	Telecommunications
Predecessor(s)	China Telecom (Hong Kong) Limited[1]
Founded	1997[2]
Area served	Mainland China, Hong Kong, Pakistan
Products	Fixed line and mobile telephony, Internet services, digital television
Revenue	CN¥ 527.99 billion (2011)[3]
Operating income	CN¥ 151.29 billion (2011)[3]
Net income	CN¥ 125.87 billion (2011)[3]
Total assets	CN¥ 952.55 billion (2011)[3]
Total equity	CN¥ 649.06 billion (2011)[3]
Owner(s)	China Mobile Communications Corporation (74.22%) [4]
Employees	181,000 (2012)[3]
Website	www.chinamobileltd.com

China Mobile Limited (simplified Chinese: 中国移动通信; traditional Chinese: 中國移動通信; pinyin: Zhōngguó Yídòng Tōngxìn) is a Chinese state-owned^[5] telecommunication company that provides mobile voice and multimedia services^[6] through its nationwide mobile telecommunications network.^[2] The company likely remains one of the largest mobile telecommunications companies by market capitalization today, and it was named as such in March 2011.^[7] It is listed on both the NYSE and the Hong Kong stock exchange.^[2]

As of November 2012, China Mobile is the world's largest mobile phone operator by subscribers with about 703 million.^[8]

History [edit]

A state-owned enterprise directly controlled by the government of the People's Republic of China^[5] and also a public company that is listed on the NYSE and the Hong Kong stock exchanges,^[2] China Mobile has dominated Chinese mobile services since its inception. As of 2010 China Mobile controls the vast majority of its domestic mobile services market with a 70% market share.^[9] China Unicom and China Telecom have 20% and 10% shares, respectively.^[9]

Incorporated in 1997 as China Telecom (Hong Kong) Limited,^[1] China Mobile was born from the 1999 break-up of China Telecom.^[10] (This company continues to provide mobile services, however.^[9])

State control [edit]

China Mobile likely enjoys substantial protectionist benefits from China's government^[11] but also experiences frequent government intervention in its business affairs.^[12] Government control is maintained through a presumably government-owned holding company, China Mobile Communications Corporation (CMCC), that owns 100 percent ownership of China Mobile (HK) Group Limited,^[13] which in turn holds over seventy percent ownership of China Mobile–the remainder being controlled by public investors.^[2] Established in 2000,^[13] CMCC is China Mobile Ltd's current parent company as of 2011.^[14]

Rural subscriber base [edit]

Wang Jianzhou, Chairman and CEO during the Market Insight: Frontier Markets plenary session in Tianjin, China, 28 September 2008.^[15]

display of China Mobile phones, 2010

China Mobile has historically held a greater share of the rural market than competitors.^[16] By 2006, its network had expanded to provide reception to 97% of the Chinese population,^[17] and the company has since seen a sustained stream of new, rural mobile customers.^[16]

China Mobile also offers information services targeted at the rural market, including the Agricultural Information Service, which allows a variety of activities to take place through the use of mobile phones and the Internet. These include the sale and purchase of agricultural products, access to market prices for produce, wire transfers, bank withdrawals, and payments, etc.^[18]

Overseas activities [edit]

China Mobile expanded overseas in 2007 with the purchase of Paktel in Pakistan^[19] launching the ZONG brand there a year later.^[20]

In February 2013, China Mobile together with Vodafone, has participated in bidding for one of the two newly opened Myanmar Mobile licences.^[21]

Domestic acquisitions [edit]

In May 2008, the company took over China Tietong, a fixed-line telecom^[22] and the then third-largest broadband ISP in China,^[23] adding Internet services to its core business of mobile services.

Network [edit]

China Mobile operates a GSM network,^[24] which encompasses all 31 provinces, autonomous regions, and directly administered municipalities in Mainland China and includes Hong Kong, too.^[2] GPRS is utilized for data transmission.^[25]

3G

The company controls 70% of the Chinese mobile market but a far smaller percentage of the 3G market.^[9] As of May 2012, its nearly 60 million 3G subscribers account for roughly 9% of its total subscriber base,^[26] which is an increase from 3% in 2010.^[9]

Its 3G network, still under construction in 2010, utilizes the TD-SCDMA standard,^[27] which China Mobile helped develop. 3G service is available in all of the 4 direct-controlled municipalities and most of the 283 prefecture-level cities in China as of 2010.^[27]

4G

As of 2010, China Mobile has debuted small-scale 4G demonstration networks using a variant of 3GPP Long Term Evolution, TD-LTE, and has plans for larger, city-wide demonstration networks in the future.^[27] As of May 2012, such networks are in operation.^[26]

While prior iPhone models couldn't use the China Mobile network because it relies on a China-only 3G standard, talks to carry the then unreleased 4G Apple iPhone (iPhone 5) began in mid-2012.^[26]

Everest

In 2003 and again in 2007, China Mobile provided mobile services on Mount Everest.^[28]

Spratly Isles coverage

In May 2011, China Mobile announced its network now includes the controversial Spratly Islands.^[29]

Service brands [edit]

China Mobile uses other names to differentiate its offerings.

Mainland China [edit]

China Mobile offers mobile services in Mainland China under several brands.^[30]

• Easyown (Chinese: 神州行, Hanyu Pinyin: Shénzhōuxíng Rough translation: "Travel across China"^[31] (lit. "travel the holy states"))
  • a basic prepaid mobile phone service more heavily marketed in rural areas^[17]
• GoTone (Chinese: 全球通, Hanyu Pinyin: Quánqiútōng Rough translation: "Global Connect")
  • subscription^[31] flagship brand^[32]
• M-zone (Chinese: 动感地带, Hanyu Pinyin: Dònggǎndìdài Rough translation: "Dynamic Area")
  • a premium prepaid service popular with youths^[32]

Hong Kong [edit]

• Peoples is a wholly owned subsidiary of China Mobile (Hong Kong) Limited. It offers GSM, GPRS and EDGE technologies to customers in this Special Administrative Region.^[33]

Pakistan [edit]

• ZONG is China Mobile's brand in Pakistan and is operated by China Mobile Pakistan (CMPak),^[20] a subsidiary.

References [edit]

External links [edit]

Wikimedia Commons has media related to: China Mobile

Companies portal

• China Mobile (English)

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