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The Super Bowl is the National Football League's championship game, and typically the highest-rated single U.S. television broadcast of any given year. In turn, the program aired immediately following coverage of the game in the U.S. is typically also one of the year's most watched television programs.
The Super Bowl provides an extremely strong lead-in to the programming on the channel preceding it, the effects of which can last for several hours. For instance, in discussing the ratings of a local TV station, Buffalo television critic Alan Pergament noted on the coattails from Super Bowl XLVII, which aired on CBS: "A paid program that ran on Channel 4 at 2:30 in the morning had a 1.3 rating. That’s higher than some CW prime time shows get on WNLO-TV, Channel 4’s sister station."
The Super Bowl lead-out is typically aired across most U.S. markets simultaneously, and is usually one hour in length, although before the game adopted its standard kickoff time of just after 6:00 p.m. ET in the early 1990s, it was not uncommon for longer programs to be broadcast. When the game moved into a later time slot in 1983, the game and its associated post-game programming would be scheduled until 10:00 p.m. Eastern Time / 7:00 p.m. Pacific Time, allowing for only one hour of network programming until the late local news. These programs are almost inevitably delayed, due to the extended length of the pre-game, halftime, and post-game festivities. It is common for affiliates in the home markets of the competing teams to delay the lead-out show further, until after additional local post-game coverage.
In 1979, and largely from the mid-1980s through the mid-1990s, this slot was used to showcase a new series or movie, such as The A-Team or The Wonder Years, or broadcast a special episode of an "up-and-coming" series. However, many of the series were ultimately unsuccessful, with some being canceled within a matter of weeks. Since then, virtually all of the programs in the post-game timeslot have been special episodes of series that had already aired for at least one season.
Despite the fact that Fox almost never programs time slots after 10:00 p.m. except on Saturdays (instead encouraging its affiliates to air local news in the slot), Fox has aired lead-out programming after the Super Bowl ever since it began airing them in 1997, which normally preempts local newscasts. The Fox affiliates in the market of the winning team do not necessarily have to do this (an example is Fox flagship WNYW, which aired a post-Super Bowl news broadcast following Super Bowl XLII and delayed the start of the House episode that was Fox's lead out program until the newscast's conclusion).
Currently, a regular-length episode of a drama series will usually air, although in some cases a one-hour episode of a sitcom (normally 30 minutes in length), or two episodes of different sitcoms paired together, may air instead. Quite often the selected series is one of the "prestige" shows for the network showing the game that year, or a moderate hit (e.g. The X-Files on Fox, Criminal Minds on CBS, and Grey's Anatomy on ABC), which the network wants to give a higher profile. The Simpsons has aired in the slot twice, with both airings being paired with the premieres of animated sitcoms (Family Guy in 1999 and American Dad! in 2005). An occasional practice used to maximize the effect of the lead-out, is to make the Super Bowl episode a cliffhanger, with a story that concludes later in the week in the program's regularly scheduled timeslot.
Because the Super Bowl is on a Sunday, networks do not usually air a new episode of their late night talk shows after the game, lead-out program and local news. However on three occasions, new episodes of late night shows have aired after the mentioned programs, each to give an additional promotional push to those shows rarely found on American television; the premiere episode of Jimmy Kimmel Live after Super Bowl XXXVIII in 2003, Late Night with Jimmy Fallon in 2012 after Super Bowl XLVI, finishing a week of shows recorded from Indianapolis, and in 2013, a special episode of The Late Late Show with Craig Ferguson from New Orleans after Super Bowl XLVII.
The most common lead out program is the news magazine 60 Minutes which has aired after 4 Super Bowls (VI, XIV, XVI, XXVI). Two other series have followed the big game three times Lassie (I, II, IV) and The Wonderful World of Disney (I, VII, XI). Two more series have appeared in the time slot twice, The Simpsons (XXXIII, XXXIX) and Survivor (XXXV, XXXVIII)
The most recent Super Bowl lead-out program to have also been a series premiere is Undercover Boss, which was launched following Super Bowl XLIV on CBS. Three other series have had their season premieres following the Super Bowl: two editions of Survivor, the Australian and all-star series (which followed Super Bowls XXXV and XXXVIII), which aired on CBS, and The Voice, which launched its second season following Super Bowl XLVI on NBC.
TV ratings 
The following is a list of shows that have aired after the Super Bowl in the United States:
|Date||Super Bowl||Network||Program||Episode||U.S. viewers
|January 15,1967||I||CBS||Lassie||"Lassie's Litter Bit"||
|NBC||Walt Disney's Wonderful World of Color||"Willie and the Yank: The Mosby Raiders" (Part II)||
|January 14,1968||II||CBS||Local programming, then
|January 12,1969||III||NBC||The G.E. College Bowl||
|January 11, 1970||IV||CBS||Lassie||"The Road Back"||34%|
|January 17, 1971||V||NBC||Bing Crosby Pro-Am Golf Tournament||36%|
|January 16,1972||VI||CBS||60 Minutes||36%|
|January 14, 1973||VII||NBC||The Wonderful World of Disney||"The Mystery in Dracula's Castle"||44%|
|January 13, 1974||VIII||CBS||Local programming, then
The New Perry Mason
|"The Case of the Tortured Titan"||15.058||20%|
|January 12, 1975||IX||NBC||NBC Nightly News||15.924||28%|
|January 18, 1976||X||CBS||Phoenix Open Golf Tournament||22.363||31%|
|January 9, 1977||XI||NBC||The Wonderful World of Disney||Raid on Entebbe||42.816||37%|
|January 15, 1978||XII||CBS||All in the Family||"Archie and the Super Bowl"||35.472||47%|
|January 21, 1979||XIII||NBC||Brothers and Sisters||"Pilot"||31.722||32%|
|January 20, 1980||XIV||CBS||60 Minutes||40.746||50%|
|January 25, 1981||XV||NBC||CHiPs||"11-99: Officer Needs Help" (originally aired January 18, 1981)||26%|
|January 24, 1982||XVI||CBS||60 Minutes||36%|
|January 30, 1983||XVII||NBC||The A-Team||"Children of Jamestown" (first regular episode)||21.910||39%|
|January 22, 1984||XVIII||CBS||Airwolf||"Shadow of the Hawke" (two-hour pilot)||27.874||36%|
|January 20, 1985||XIX||ABC||MacGruder and Loud||"Pilot"||38%|||
|January 26, 1986||XX||NBC||The Last Precinct||"Pilot"||39.729||25%|||
|January 25, 1987||XXI||CBS||Hard Copy ||"Pilot"||33%|||
|January 31, 1988||XXIII||ABC||The Wonder Years||"Pilot"||28.976||31%|
|January 22, 1989||XXIII||NBC||Brotherhood of the Rose||Television movie (part 1; two hours)||36%|
|January 28, 1990||XXIV||CBS||Grand Slam||"He Works Hard for the Money" (Pilot)||30.765||30%|||
|January 27, 1991||XXV||ABC||Davis Rules||"A Man for All Reasons" (Pilot)||26.695||25%|||
|January 26, 1992||XXVI||CBS||60 Minutes
|60 Minutes was an abbreviated 13-minute edition and was apparently a last-minute addition to the schedule, consisting of an interview of Bill and Hillary Clinton addressing the Gennifer Flowers affair.
The length (i.e., 47 or 60 minutes) of the edition of 48 Hours which followed is not clear.
|January 31,1993||XXVII||NBC||Homicide: Life on the Street||"Gone for Goode" (Pilot)||28.121||31%|||
|January 30,1994||XXVIII||NBC||The Good Life||"Pilot"||23.012||22%|||
|The John Larroquette Show||"Eggs"||17.708||22%|||
|January 29, 1995||XXIX||ABC||Extreme||"Pilot"||22.594||25%|||
|January 28, 1996||XXX||NBC||Friends||"The One After the Superbowl" (Parts 1 and 2)||52.925||46%|||
|January 26, 1997||XXXI||Fox||The X-Files||"Leonard Betts"||29.098||29%|||
|January 25, 1998||XXXII||NBC||3rd Rock from the Sun||"36! 24! 36! Dick" (Parts 1 and 2)||33.662||34%|||
|January 31, 1999||XXXIII||Fox||Family Guy
|"Death Has a Shadow" (Pilot)
"Sunday, Cruddy Sunday"
|January 30, 2000||XXXIV||ABC||The Practice at 10:32pm ET||"New Evidence"||23.847||27%|||
|January 28, 2001||XXXV||CBS||Survivor: The Australian Outback at 10:13pm ET||"Stranded" (season premiere)||45.369||39%|||
|February 3, 2002||XXXVI||Fox||Malcolm in the Middle at 10:51pm ET||"Company Picnic" (Parts 1 and 2)||21.445||21%|||
|January 26, 2003||XXXVII||ABC||Jimmy Kimmel Live! at 12:02 am ET
Alias at 11:01pm ET
|Debut episode of Jimmy Kimmel Live!
|February 1, 2004||XXXVIII||CBS||Survivor: All-Stars at 10:52-11:58pm ET||"They're Back!" (season premiere)||33.535||32%|||
|February 6, 2005||XXXIX||Fox||The Simpsons at 10:44-11:16pm ET||"Homer and Ned's Hail Mary Pass"||23.1||22%|
|American Dad! at 11:16-11:47pm ET||"Pilot"||23.074||22%|||
|February 5, 2006||XL||ABC||Grey's Anatomy at 10:27-11:28pm ET||"It's the End of the World"||37.881||27%|||
|February 4, 2007||XLI||CBS||Criminal Minds at 10:26-11:27pm ET||"The Big Game"||26.314||26%|||
|February 3, 2008||XLII||Fox||House at 10:38pm ET||"Frozen"||29.045||27%|||
|February 1, 2009||XLIII||NBC||The Office at 10:40pm ET||"Stress Relief" (one-hour episode)||22.905||21%|||
|February 7, 2010||XLIV||CBS||Undercover Boss at 10:13pm ET||"Waste Management" (first episode)||38.6|||
|February 6, 2011||XLV||Fox||Glee at 10:39-11:45pm ET||"The Sue Sylvester Shuffle"||26.8|||
|February 5, 2012||XLVI||NBC||The Voice at 10:19-11:21pm ET||"The Blind Auditions" (Part 1) (season premiere)||37.611|
|February 3, 2013||XLVII||CBS||Elementary at 11:11pm ET||"The Deductionist"||20.8|||
|February 2, 2014||XLVIII||Fox||New Girl||TBA||TBA|
- Pergament, Alan (February 6, 2013). “American Idol” Slipping Here and Nationally. Retrieved February 6, 2013.
- "The Top 5 Super Bowl Lead-Out Shows Ever". Hulu.com. TheHuffingtonPost.com, Inc. 2 February 2012. Retrieved 28 January 2012.
- Davidson, Casey; "Super Bowl Bump", Entertainment Weekly, February 12, 1993
- Seidman, Robert (February 10, 2010). ""Undercover Boss" Averages 38.6 Million Viewers, Most-Watched Post Super Bowl Show Since 2001". TVbytheNumbers.com. Retrieved 2010-02-08.
- "Best & Worst: Post-Super Bowl TV". zap2it.com. Retrieved 2010-02-08.
- Buck, Jerry (February 16, 1985). "For Harrold, new ABC series is next best thing to a Western". Deseret News. Associated Press. Retrieved 2 August 2012.
- "Sunday, January 26, 1986". TV Time Capsule. January 26, 2010. Retrieved 2010-07-10.
- "Sunday, January 25, 1987". TV Time Capsule. January 25, 2010. Retrieved 2010-07-10.
- "Sunday, January 28, 1990". TV Time Capsule. January 28, 2010. Retrieved 2010-07-10.
- "Sunday, January 27, 1991". TV Time Capsule. January 27, 2010. Retrieved 2010-07-10.
- "Clintons to Rebut Rumors on '60 Minutes', The New York Times, January 25, 1992
- "Sunday, January 31, 1993". TV Time Capsule. January 31, 2010. Retrieved 2010-07-10.
- "Sunday, January 30, 1994". TV Time Capsule. January 30, 2010. Retrieved 2010-07-10.
- "Sunday, January 29, 1995". TV Time Capsule. January 29, 2010. Retrieved 2010-07-10.
- "On Average, Halftime Show Performers Score 555% Post Game Sales Bump". Nielsen Wire. 5 February 2010. Retrieved 5 January 2012.
- 'House' to follow Super Bowl - Entertainment News, TV News, Media - Variety
- Seidman, Robert (February 4, 2008). "Nielsen Ratings for Sunday, Feb 3: Super or Not so Super?". Retrieved 2010-02-08.
- "Super Bowl 'Office' Scores Jack Black". zap2it.com. December 15, 2008.
- "CBS To Premiere Undercover Boss After Super Bowl". cinemablend.com. December 12, 2009. Retrieved 2010-02-09.
- FOX ANNOUNCES PRIMETIME SLATE FOR 2010-2011 SEASON
- Franich, Darren (2011-02-07). "'Glee' Super Bowl ratings are in! Biggest scripted TV telecast in three years, but... | Inside TV | EW.com". Insidetv.ew.com. Retrieved 2012-03-06.
- Buck, Jerry. "Elementary Receives Coveted Post-Super Bowl Slot".
- Post-Super Bowl 'Elementary' delivers 20.8 Million Viewers. 7.8 Rating in Adults 18-49
- No Record for Super Bowl XLVII - 108.4 Million Viewers Makes It 3rd Most-Watched Ever; 'Elementary' Averages 20.8 Million Viewers