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Kanto Auto Works
|Also called||Toyota Aqua (Japan)|
|Assembly||Iwate, Japan (KAW)|
|Body style||5-door hatchback|
|Layout||Front-engine, front-wheel drive|
1.5-liter DOHC 16–valve with VVT-i I4
|Wheelbase||2,550 mm (100.4 in)|
|Length||4,000 mm (157.3 in)|
|Width||1,690 mm (66.7 in)|
|Height||1,450 mm (56.9 in)|
|Curb weight||1,100 kg (2,500 lb)|
The Toyota Prius c (c stands for "city"), named the Toyota Aqua in Japan, is a full hybrid gasoline-electric subcompact hatchback produced by Toyota Motor Corporation. The Prius c is the third member of the Prius family, and combines the features of a Yaris-sized car with a hybrid powertrain. The Prius c is priced lower than the conventional Prius and has a higher fuel economy in city driving under United States Environmental Protection Agency test cycles. The Prius c is ranked by the EPA as the 2012 most fuel efficient compact car when plug-in electric vehicles are excluded.
The production version of the Aqua was unveiled in the 2011 Tokyo Motor Show. The production Prius c was introduced in the U.S. at the January 2012 North American International Auto Show in Detroit. The Aqua was launched in Japan in December 2011 at a price of ¥1.69 million (US$21,700). Sales in several Asian markets began in January 2012. The Prius c was released in the U.S. and Canada in March 2012. Sales in Australia and New Zealand began in April 2012. Since its release, more than 300,000 units have been sold worldwide through December 2012, and sales are led by Japan with 266,557 Aquas, followed by the U.S. with 35,733 Prii c. The Aqua is considered the most successful nameplate launch in Japan in the last 20 years, and with global sales of 409,500 units as of March 2013[update], the Prius c/Aqua ranks as the second Toyota Motor Corporation most sold hybrid after the regular Prius.
Concept cars 
The Toyota Prius c concept car was unveiled at the January 2011 North American International Auto Show in Detroit. Toyota explained that the 'c' in 'Prius c' stands for "city"-centric vehicle as it is much smaller than the normal Prius and is aimed at younger buyers without families who don't need lots of space."
Together with the introduction of the production version of the Toyota Aqua at the 2011 Tokyo Motor Show, the carmaker also exhibited two other Aqua concepts, the Aqua Kiriri version and the Aqua Piriri.
Built on a Yaris platform, the Prius c features Toyota's Hybrid Synergy Drive with a 1.5-liter DOHC four-cylinder, 16–valve with VVT-i gasoline engine with a high-output motor. The hybrid system includes a new inverter, motor and battery. The hybrid powertrain weighs around 88 lb (40 kg) less than that of the standard Prius Liftback. The 1NZ-FXE engine produces 54 kW (73 hp) and the HSD motor is rated at 45 kW (60 hp). Total output is rated at 74 kW (99 hp).
The body of the Prius c is smaller than the traditional Prius, with a wheelbase of 2,550 mm (100.4 in) it is 150 mm (5.9 in) shorter between the axles, and with a length of 4,000 mm (157.3 in) the Prius c is 490 mm (19.1 in) shorter over all than the standard Prius Liftback.
Fuel economy and emissions 
Toyota estimates the fuel economy 35 km/L (82 mpg-US) (2.86 L/100 km) on the official JC08 Japanese test cycles and 40 km/L (94 mpg-US) (2.5 L/100 km) under the 10-15 test cycle. Under the United States Environmental Protection Agency test cycles, the Prius c is rated at 53 mpg-US (4.4 L/100 km; 64 mpg-imp) city and 46 mpg-US (5.1 L/100 km; 55 mpg-imp) highway, for a combined fuel economy of 50 mpg-US (4.7 L/100 km; 60 mpg-imp), the same as the conventional Prius but better in city driving. The Prius c emission certification is SULEV.
The Prius c is ranked by the EPA as the 2012 model year most fuel efficient compact car excluding plug-in electric vehicles. When electric-powered cars are considered, the Chevrolet Volt ranks on top of the compact car category, followed by the Prius c.
The Prius c is assembled at the Iwate Prant of Toyota Motor East Japan, Inc., a wholly-owned subsidiary of Toyota Motor Corporation, in Kanegasaki, Iwate in northern Japan. Toyota's initial production target was 12,000 units per month, with a maximum production capacity of 30,000 units per month. Due to initial high demand in the Japanese market, the Aqua/Prius c is expected to be in short supply until Toyota increases production capacity.
The decision to manufacture at Toyota Motor East Japan (formerly Kanto Auto Works) was motivated by the 2011 Tohoku Earthquake and Tsunami - Toyota is making a valuable economic contribution to the region in providing jobs and development associated with production.
Markets and sales 
During 2012 a total of 313,437 units were sold worldwide, led by Japan with 266,567 Aquas sold, representing 85% of the model global sales. The Prius c is not available in Europe, instead, Toyota is selling the Toyota Yaris Hybrid since June 2012. The Yaris Hybrid shares the same powertrain as the Prius c. Global sales of the Prius c/Aqua reached 409,500 units as of March 2013[update], ranking as the second Toyota Motor Company most sold hybrid after the regular Prius.
The Aqua was launched in Japan in December 2011 at a price of ¥1.69 million (US$21,700). Toyota initially established a sales target of 12,000 units per month, but before its market launch, Toyota had received orders for 60,000 Aquas, creating a four-month waiting list for deliveries. By January 31, 2012, the number of orders grew to 120,000. The Aqua was the third top selling new car in the Japanese market in February and March 2012, and ranked second from April through September, surpassed only by the combined sales of the regular Prius and Prius α, as Toyota is reporting sales of both models together. The Aqua ranked as the top selling new car in Japan in October 2012, surpassing combined sales of the regular Prius and the Prius α, which ranked second, and ending the Prius brand record of being the top selling new car in Japan for 16 months in a row. The Aqua kept the top selling spot through December 2012, and with 266,567 units sold in 2012, the Aqua ranked as the second best selling car that year after the Prius brand.
When sales of these two Prius models are broken down, the Toyota Aqua ranks as the top selling model in Japan, including kei cars, and the Aqua led monthly sales since February through December 2012. Cumulative sales reached 347,600 units through March 2013 and the Aqua was the top selling car in Japan during every month of the first quarter of 2013. The Toyota Aqua is considered the most successful nameplate launch in Japan in the last 20 years.
United States 
Sales of the Prius c began in the U.S. in March 2012, at a price starting at US$18,950 plus a US$760 destination charge. After three days in the American market, the carmaker announced that the Prius c became "one of Toyota's fastest-selling vehicles." During its first month in the market, the Prius c sold 4,875 units, accounting for 17.0% of the Prius family sales in the U.S. A total of 35,733 units were sold during 2012, and the Prius c ranked as the fourth best selling hybrid car in the U.S that year. Cumulative sales reached 45,598 units through March 2013.
The Prius c is offered in four trims named Prius c One through Prius c Four. The basic level Prius c One includes power windows and door locks, automatic climate control, Multi-Information Display (MID), Hill Start Assist Control (HAC), Remote Keyless Entry, projector-beam halogen headlamps, steering wheel-mounted audio controls, 4-speaker audio, Bluetooth hands-free telephone controls, Bluetooth and USB auxiliary outlets, rear window wiper. The Prius c Four, which sells for US$23,230 also includes Softex-trimmed seats, heated front seats, alloy wheels, and fog lamps.
Toyota Canada launched the Prius c in March 2012 with a starting price of CAD 20,950 (US$21,100). During its first month in the Canadian market, 328 units were sold and the Prius c represented about 25% of Toyota subcompact sales that month. A total of 556 units were sold in April, its first full month in the market, accounting for 39% of total Prius family sales and 33% of Toyota subcompact sales. A total of 2,530 units were sold during 2012.
The Prius c was released in Australia in April 2012 starting at A$23,990 (US$24,426). A second trim with the higher-spec model is called Prius C i-Tech and priced at A$26,990 (US$27,480). A total of 1,883 units were sold during 2012, significantly ahead of the conventional Prius (861 units).
Other countries 
- Hong Kong
A total of 358 Prius c were sold during 2012, surpassing combined sales of the conventional Prius (132 units) and the Prius v (113).
The Prius c was launched in Singapore in January 2012, costing about S$115,988 (~US$93,257) for the base trim and about S$118,988 (~US$95,670) for the Snazzy trim with a COE of S$64,209 (~US$51,625) as of March 2013.
- New Zealand
- The Prius c was one of the five finalists for the 2013 Green Car of the Year awarded by the Green Car Journal at the 2012 Los Angeles Auto Show.
- In November 2012, Consumer Reports ranked the Prius c as the most reliable 2012 model year vehicle in the United States. The magazine based the ranking on reliability data obtained through its annual auto survey that covers 1.2 million vehicles owned or leased by subscribers to Consumer Reports. The magazine had previously given a negative review to the Prius c.
See also 
- Toyota (2011-11-15). "Toyota Prius c Provides a Subcompact Entry Point to Prius Family of Hybrid Vehicles". Toyota USA Newsroom. Retrieved 2011-11-15.
- "Toyota introduces Prius c, reveals NS4 advanced plug-in hybrid concept targeted for 2015". Green Car Congress. 2012-01-10. Retrieved 2012-01-10.
- Hans Greimel (2011-11-14). "Toyota to debut sporty coupe, Prius C and more at Tokyo show". AutoWeek. Retrieved 2011-11-15.
- US DoE and US EPA (2012-02-10). "2012 Most and Least Efficient Vehicles". Fueleconomy.gov. Retrieved 2012-02-11. When PEVs are included, the Chevrolet Volt is the 2012 most fuel efficient compact car.
- Sebastian Blanco (2012-02-08). "Toyota prices 2012 Prius C under $19K*". Autoblog Green. Retrieved 2012-02-11.
- Toyota Press Release (2011-11-15). "Prius C revealed among Toyota lineup for Tokyo Motor Show". AutoblogGreen. Retrieved 2011-11-15.See Toyota Press Release for details.
- Anna Mukai and Yuki Hagiwara (2011-12-25). "Toyota Adds to Prius Lineup With Smallest Hybrid". Bloomberg. Retrieved 2011-12-26.
- "Toyota Philippines launches all-new Prius C - Top Gear Philippines".
- "New Toyota Prius c officially launched – RM97,000 OTR! - Paul Tan".
- Donny Nordlicht (2012-03-12). "Make It Yours: 2012 Toyota Prius c Configurator Goes Live". Motor Trend. Retrieved 2012-03-12.
- "Prius c hybrid goes on sale in US with entry MSRP of $18,950; new transaxle, motor technology". Green Car Congress. 2012-02-08. Retrieved 2012-02-11.
- Mike Stevens (2012-03-27). "Toyota Prius C On Sale In Australia". The Motor Report. Retrieved 2012-05-22.
- Alastair Sloane (2012-03-17). "Toyota on hybrid recruitment drive with baby Prius". The New Zealand Herald. Retrieved 2012-03-17.
- "新車乗用車販売台数ランキング" [New passenger car sales ranking] (in Japanese). Japan Automobile Manufacturers Association. Retrieved 2013-01-16. See total sales from January to December. Toyota is reporting in Japan sales of the regular Prius and Prius α together.
- Jeff Cobb (2013-01-08). "December 2012 Dashboard". HybridCars.com and Baum & Associates. Retrieved 2013-01-17. See the section: December 2012 Hybrid Cars Numbers.
- Mat Gasnier (2013-01-12). "Japan Full Year 2012: All-new Toyota Aqua tickles Prius". Best Selling Cars Blog. Retrieved 2013-03-30.
- Toyota Press Room (2013-04-17). "Toyota cumulative global hybrid sales pass 5M, nearly 2M in US". Green Car Congress. Retrieved 2013-04-17.
- "Toyota Reveals Prius Family of Vehicles at the North American International Auto Show". Press release Toyota USA Newsroom. 2011-01-10. Retrieved 2011-11-15.
- Autoblog.com (2011-12-01). "Toyota Aqua concepts hint to a Prius C of possibilities". Autoblog Green. Retrieved 2011-12-04.
- Jez Spinks (Mar 27, 2012). "Toyota Prius C Review". CarAdvice Aust.
- "Aqua specs" (in Japanese). Toyota (Japan). Retrieved 2012-01-20.
- Autospies.com (2012-01-11). "2012 Detroit Auto Show: 2013 Toyota Prius C priced below $19,000". Autospies. Retrieved 2012-01-11.
- "Toyota unveiling new hydrogen fuel cell concept vehicle indicative of 2015 production model at Tokyo Motor Show; Aqua hybrid and FT-EV III". Green Car Congress. 2011-11-15. Retrieved 2011-11-15.
- US DoE and US EPA (2012-02-01). "2012 Toyota Prius c Fuel Economy". Fueleconomy.gov. Retrieved 2012-02-04.
- Bertel Schmitt (2012-02-01). "Toyota Drowns In Orders For Game Changing Prius C". HybridCars.com. Retrieved 2012-02-11.
- Mat Gasnier (2013-03-20). "World Full Year 2012: Discover the Top 1000 best-selling models!". Best Selling Cars Blog. Retrieved 2013-03-28.
- Philippe Crowe (2012-06-25). "France-Sourced Toyota Yaris US-Bound in 2013". HybridCars.com. Retrieved 2012-07-31.
- Laurent J. Masson (2012-01-16). "The Toyota Yaris hybrid, one for Europe". Motor Nature. Retrieved 2012-02-11.
- Yoshio Takahashi (2011-12-26). "Toyota Rolls Out ‘Prius c’ in Japan Ahead of U.S. Debut". The Wall Street Journal. Retrieved 2012-02-11.
- Nikkei (2012-06-08). "Hybrids 19.7% of New Cars Sold in May 2012 in Japan". Integrity Exports. Retrieved 2012-06-10.
- Associated Press (2012-10-06). "Aqua Tops Prius as Best-Selling Car in Japan". Product Design and Development (PDDnet). Retrieved 2012-11-10.
- Mat Gasnier (2012-11-06). "Japan October 2012: Toyota Aqua takes the lead, 86 up to #14". Best Selling Cars Blog. Retrieved 2012-11-10.
- "2012 (Full Year) Japan: Best-Selling Car Models". BestSellingCars.com. 2013-01-10. Retrieved 2013-01-16.
- "Japan Full Year 2012: Now with Top 375 All-models ranking!". Best Selling Cars Blog. 2013-02-13. Retrieved 2013-03-30.
- "2月のボディタイプ別売れ筋モデルをチェック" [Check the best selling models of different body types February 2012] (in Japanese). Car View. Retrieved 2012-10-22. When sales are broken down by model, the Aqua ranked second in January and first in February 2012.
- "Japan by version December 2012: Nissan Sylphy & Subaru BRZ up". Best Selling Cars Blog. 2013-09-29. Retrieved 2013-03-30.
- "2013 (Q1) Japan: Best-Selling Vehicle Producers and Car Models". Best-selling-cars.com. 2013-04-09. Retrieved 2013-04-18.
- Sebastian Blanco (2012-03-16). "Toyota Prius C outsells monthly totals of Chevy Volt, Nissan Leaf in three days". Autoblog Green. Retrieved 2012-03-17.
- "Liftback accounts for 63% of March Prius sales; Prius v and c account for about 17% each". Green Car Congress. 2012-04-08. Retrieved 2012-04-08.
- "Toyota Prius C Sales Figures". Good Car Bad Car. January 2013. Retrieved 2013-01-17.
- Jeff Cobb (2013-04-03). "March 2013 Dashboard". HybridCars.com and Baum & Associates. Retrieved 2013-04-18. See the section: March 2013 Hybrid Car Sales Numbers. A total of 9,865 Prius c models were sold during the first quarter of 2013
- Toyota Canada (2012-01-12). "Toyota Prius c Completes the Prius Family of Vehicles". Toyota Canada Newsroom. Retrieved 2012-02-11.
- Toyota Canada. "2012 Prius c". Toyota Canada. Retrieved 2012-03-17.
- Toyota Canada (2012-04-03). "New models and hybrids power Toyota Canada Inc.’s sales in March 2012". Toyota Canada Newsroom. Retrieved 2012-05-01.
- Toyota Canada (2012-05-01). "Canadians spring into Toyota hybrids to power April 2012 sales". Toyota Canada Newsroom. Retrieved 2012-05-01.
- "Record Hybrid Sales For Toyota, Industry" (Press release). Toyota Motor Corporation Australia. 2013-01-24. Retrieved 2013-01-25.
- Mat Gasnier (2013-01-20). "Hong Kong (China) Full Year 2012: Mercedes E-Class most popular,BMW 5 Series on podium". Best Selling Car Blog. Retrieved 2013-01-22.
- Ee, Samuel (2012-02-24). "Toyota Prius gets more affordable with the C". Asia One - Motoring. Retrieved 2012-02-24.
- "車壇大事紀－和泰引進 TOYOTA Prius c 36.69km/L 市區油耗世界第一" [Car Altar Events - and the Thai introduction of the TOYOTA Prius c, the world's first with an urban fuel consumption of 36.69km /L]. China Times (in Chinese (Traditional)). 2012-04-02. Retrieved 2012-04-02.
- Sebastian Blanco (2012-11-29). "Ford Fusion wins 2013 Green Car Of The Year". Autoblog. Retrieved 2012-11-29.
- Danny King (2012-11-01). "Consumer Reports says Prius C most reliable 2012 vehicle". Autoblog Green. Retrieved 2012-11-02.
- Scott Burgess (2012-05-29). "2013 Toyota Prius C doesn't get much love fromConsumer Reports". Autoblog.com. Retrieved 2012-11-02.
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