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|Original author(s)||Otavio Good|
|Developer(s)||Otavio Good, John DeWeese, Maia Good, Bryan Lin, Eric Park|
|Initial release||December 16, 2010|
|Stable release||2.0.1 / February 27, 2013|
|Written in||C++, Objective-C, C#, ARM Assembly, Java|
|Operating system||Apple iOS 4.3+, Android 2.3.3+|
|Platform||iPhone 3GS, iPhone 4, iPhone 4S, iPhone 5, iPod Touch 4, iPod Touch 5, iPad 2 Wi-Fi, iPad 2 Wi-Fi + 3G, iPad 3 Wi-Fi, iPad 3 Wi-Fi + 4G, iPad 4 Wi-Fi, iPad 4 Wi-Fi + Cellular, iPad Mini Wi-Fi, iPad Mini Wi-Fi + Cellular, Android phones|
|Available in||English <-> Spanish,
English <-> French,
English <-> Italian,
English <-> German
Word Lens is an augmented reality translation application from Quest Visual. Word Lens uses the built-in camera to identify text, such as a sign or a menu, in one language and have the words shown translated into another language. The words are displayed in the original context on the original background, and the translation is performed in real-time without connection to the internet. Word Lens is available for the Apple's iPhone, iPod, and iPad, as well as for a selection of Android smartphones. The application is free on Apple's iTunes, but an in-app purchase in necessary to enable translation capabilities. On Google Play, there are both the free demo and the full translation-enabled versions of the application. Word Lens 1.0 was released on December 16, 2010, and received significant amount of attention soon after, including Wired, The Economist, CNN, The New York Times, Forbes, The Wall Street Journal, MIT Technology Review, and ~2.5 million views on YouTube in the first 6 days. Since the application held a No. 1 position on the lists of Top Free Apps and Top Grossing Apps on iTunes for the few days following its release, it is currently described as Top In App Purchases. This application is currently available as Word Lens 2.0.1.
Word Lens is an augmented reality application that recognizes printed words using its optical character recognition capabilities and instantly translates these words into the desired language. This application does not require connection to the internet. In its default mode, Word Lens performs real-time translation, but can be paused to display a single frame or to look up alternative translations of each specific word in that frame. It is also possible to use the built-in dictionary to manually type in words that need to be translated. Word Lens requires iPhone 3GS, iPhone 4, iPhone 4S, iPhone 5, iPod Touch with a video camera, iPad 2, iPad 3, iPad 4, or iPad Mini . In 2012, Word Lens was also released for a selection of Android smartphones.
At the release on December 16, 2010, only English-to-Spanish and Spanish-to-Englinsh were supported, but other language dictionaries were planned, with European languages expected first. English-to-French and French-to-English were released on December 14, 2011.
A free version is available, but it only contains the 2 demo modes: erasing words and reversing words. Each language pack (e.g. English <-> Italian) must be purchased separately to enable translation capabilities.
According to its description, Word Lens is best used on clearly printed text and was not designed to translate handwritten or stylized fonts. This application was created to help tourists understand signs and menus, and it is not 100% accurate. The developer Otavio Good commented: "I will be the first to say that it’s not perfect, but perfect was not the goal". However, testers who took the app to other countries said it had been useful. Further, even though the application was not designed to read books, the Wall Street Journal journalist Ben Rooney managed to understand a page from Harry Potter y el Prisionero de Azkaban.
Word Lens has been developed by Otavio Good, a former video game developer and the founder of Quest Visual; John DeWeese, who previously worked on the Electronic Arts game Spore, and programmers Maia Good,, Bryan Lin, and Eric Park.
"Google Goggles application for Android and iPhone has the capability to translate text or identify objects in an image, but it requires users to take a picture with their phones, and an active internet connection. Word Lens does it on the fly, meaning it's interpreting frames in video, almost in real time. A similar app called LookTel, designed to help blind people, scans print on objects such as packages of food and reads them aloud."
Otavio Good won the 2011 World Technology Award in the category IT-Software (Individual) presented at the United Nations headquarters and the 2012 NetExplo award in the category Innovation & Technology presented at the UNESCO headquarters for the creation of Word Lens.
History of updates 
|Version||Release Date||Size||New Languages||New Devices||New Features|
|Word Lens 1.0||December 16, 2010||3.6 MB||English <-> Spanish||iPhone 3GS, iPhone 4, iPod Touch (4th generation)||Snapshot or real-time video translation in color|
|Word Lens 1.0.1||March 22, 2011||3.9 MB||None||iPad 2 Wi-Fi, iPad 2 Wi-Fi + 3G||Localized user content|
|Word Lens 1.1||December 14, 2011||13.8 MB||English <-> French||iPhone 4S||Improved OCR and accuracy of translation|
|Word Lens 1.2||July 5, 2012||18.0 MB||English <-> Italian||Android phones, iPad 3 Wi-Fi, iPad 3 Wi-Fi + 4G||Faster translation, improved user interface and program stability, retina display support for iPad 3|
|Word Lens 1.2.1||July 22, 2012||18.0 MB||None||None||Fixed crash for customers using iPad in French|
|Word Lens 1.2.2||September 20, 2012||19.4 MB||None||iPhone 5||None|
|Word Lens 1.2.3||November 21, 2012||19.5 MB||None||iPad 4 Wi-Fi, iPad 4 Wi-Fi + Cellular, iPad Mini Wi-Fi, iPad Mini Wi-Fi + Cellular||Tutorials for new users, improvements in the "reverse words" demo mode|
|Word Lens 1.2.4||November 27, 2012||19.5 MB||None||None||Improvements for British users|
|Word Lens 1.2.5||November 28, 2012||19.5 MB||None||None||"Dark screen" fixes|
|Word Lens 2.0||February 20, 2013||31.4 MB||English <-> German||None||Motion tracking to reduce flicker, bug fixes|
|Word Lens 2.0.1||February 27, 2013||31.4 MB||None||None||Bug fixes|
See also 
- Armstrong, Natalie (April 19, 2011). "Word Lens app developer builds on social media buzz". Reuters.
- "Word Lens on the iTunes App Store". itunes.apple.com. 2012 [last update]. Retrieved July 11, 2012.
- "Word Lens on the Google Play Store". Google. 2012 [last update]. Retrieved July 11, 2012.
- Tsotsis, Alexia (December 16, 2010). "Word Lens Translates Words Inside of Images. Yes Really". TechCrunch.
- Hennigan, W.J. (December 17, 2010). "Word Lens enables iPhone users to instantly translate Spanish to English". Los Angeles Times: Business/Technology.
- Broida, Rick (December 17, 2010). "Word Lens for iPhone translates Spanish to English—in real time!". CNET Reviews.
- Darren, Allan (December 19, 2010). "Word Lens translation app planned for Android and more". Tech Watch.
- Yam, Marcus (December 19, 2010). "Word Lens App is Like a Magical Visual Babel Fish". Tom's Guide: Software.
- "Word Lens instant translation app launching on Android, plus global languages". Expert Reviews. December 19, 2010.
- Eisenhower, Rachel (December 21, 2010). "Cool App-titude: Word Lens". Signal Scape.
- Evans, Joel (December 21, 2010). "Instant word translations without an internet connection with Word Lens". ZDNet.
- Sorrel, Charlie (December 17, 2010). "Word Lens: Augmented Reality App Translates Street Signs Instantly". Wired: Gadget Lab. Retrieved December 20, 2010.
- B., N. (December 18, 2010). "Word Lens: This changes everything". The Economist: Gulliver blog.
- Kim, Ryan (December 17, 2010). "Augmented Reality Translations: Word Lens vs. Google Goggles". CNN Money: Fortune Tech.
- Milian, Mark (December 20, 2010). "New iPhone app translates foreign-language signs". CNN: Tech. Retrieved December 20, 2010.
- Grobart, Sam (December 17, 2010). "Word Lens: Una App Loca". The New York Times: Technology.
- Pogue, David (December 29, 2010). "The Pogies: Best Tech Ideas of the Year". The New York Times: Technology.
- Olson, Parmy (December 22, 2010). "Hot, New ‘Word Lens’ App Is Founder’s First Project In Augmented Reality". Forbes.
- Rooney, Ben (December 29, 2010). "Apps We Use: Word Lens [iOS]". The Wall Street Journal: TechEurope.
- Boutin, Paul (May/June 2011). "A New Reality: Applications that overlay information on smart-phone screen views will change the way we interact with the world around us". Technology Review.
- Wise, Harrison (December 14, 2011). "Word Lens Introduces French Language to Its Augmented Reality-Based Translation Capabilities". Yahoo Finance.
- Perez, Sarah (December 19, 2011). "Bonnes Nouvelle! Word Lens Parle Français". TechCrunch.
- DesMarais, Christina (October 30, 2011). "Apple Didn't Just Change the World, its Apps Did Too". PC World. Retrieved November 12, 2011.
- Robinson, Bill (November 1, 2011). "The World Technology Awards". The Huffington Post. Retrieved November 12, 2011.
- Dial, Minter (March 16, 2012). "MDE23: Interview with Word Lens founder, Otavio Good at Netexplo". The Myndset: MDE23. Retrieved May 20, 2012.
- Eaton, Kit (June 13, 2012). "For Starters, These Are a Few of My Favorite Apps". The New York Times. Retrieved June 15, 2012.
- Word Lens on iTunes
- Word Lens on Google Play
- Quest Visual homepage
- Original video demonstration of Word Lens
- Otavio Good explains Word Lens 1.0
- Otavio Good explains Word Lens 1.0.1 (interview with Reuters)
- Independent demo of Word Lens
- Building 43 journalist Robert Scoble interviews Otavio Good about Word Lens